May the fourth is a good day to start a blog


It’s been a long time coming now that I’ve wanted to have a dedicated company blog. For some reason, putting the blog on the company website just didn’t feel like the right place for it. Maybe because I innately wanted the blog to have the power to live on its own with the purity of just being a blog. A blog whose posts are written by members of our team rather than a company blog.

That sounds like a good thing to me and I prefer it this way. If you want to read the blog and are interested in the things we write – great! – visit the blog, comment, and subscribe. I’d love to have you be a part of this. And if things resonate with you and you’d like to do business with us – we’re here to help.

I have a pretty good idea of what I want this blog to be. At this point, it will just be me writing. But down the road, I would like to have some other members of our team begin writing, and maybe some other guests as well.

I also have a good idea of what I don’t want this blog to be. Maybe even a better idea than what I want it to be.

What this blog won’t be is a calculated SEO or marketing campaign. There’s a place for that, but I don’t want it here. I simply want a place where we can put our ideas out for others to see and for ourselves to see. There’s something about writing that causes you to think a bit differently. It seems to cause you to solidify ideas or organize them in a way where you can step back and understand the picture a bit better. Or at least to understand your thoughts about the picture a bit better. It slows things down, and in our day, that’s a good thing.

And so here we go. Launching was not planned for today, but considering it’s May the 4th, I’m alright with how this worked out.

May the Fourth be with you.

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